BETTER INGREDIENTS, Better Color, Better You!
FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate.
ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine.
UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair.
VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.